Arthur Johnson Memorial Library

Lusted, Marcia Amidon.frey50

Advertising to children / by Marcia Amidon Lusted ; Content consultant Mary McIlrath - Edina, Minn. : ABDO Pub., c2009. - 112 p. : col. ill. ; 24 cm. - Essential viewpoints .

Marketing 101 -- A history of kids as consumers -- Marketing to kids today -- Food marketing -- Creating savvy consumers -- Brand conscious, from babies to teens -- Limiting the marketing machine -- How much stuff is too much stuff?.

9781604531077 160453107X

2008006990


Advertising and children
Child consumers

y659.1083 Lus 55