Arthur Johnson Memorial Library

Mehta, Monica. frey50

The entrepreneurial instinct : how everyone has the innate ability to start a successful small business / Monica Mehta. - New York : McGraw-Hill, c2013. - ix, 205 p. ; 24 cm.

How Sunil and Rita made millions -- Decoding the framework of the instinct-driven entrepreneur -- The entrepreneur's innate risk-taking edge -- The chemical that drives risk taking -- The personality traits of the self-made -- The source of fear -- Turning off your red light -- Take rewarding risks -- Launching a business by using instinct -- Finding inspiration -- Create a cycle of productivity -- Shoot first, aim later -- Don't spend a dime -- Before you quit your job -- How beliefs define reality.

9780071797429 (hbk. : acid-free paper) 0071797424 (hbk. : acid-free paper) 9780071797429 9780071797429

2012014946


New business enterprises.
Entrepreneurship.
Small business.

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