Fishman, Stephen,
Trademark : legal care for your business & product name / Stephen Fishman, J.D. - 12th edition. - 428 pages : illustrations ; 23 cm Soft bound book.
Includes index.
A trademark primer -- Trademark, domain names, and the internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- When someone infringes your mark -- When someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
Your business name, the names of your key products, and your logos, packaging and slogans - all of these can function as trademarks that distinguish your business and its services and products. So it is important to choose your marks carefully and protect them vigilantly. Here you will find the most up to date information on how to select and protect a great trademark.
9781413326659 141332665X
2019006321
Trademarks--Law and legislation--United States--Popular works.
Business names--Law and legislation--United States--Popular works.
KF3180.Z9 / E43 2019
346.730488 Fis 9
Trademark : legal care for your business & product name / Stephen Fishman, J.D. - 12th edition. - 428 pages : illustrations ; 23 cm Soft bound book.
Includes index.
A trademark primer -- Trademark, domain names, and the internet -- How to choose a good name for your business, product, or service -- Trademark searches : what they are and why you should do one -- How to do your own trademark search -- How to evaluate the results of your trademark search -- Federal trademark registration -- How to use and care for your trademark -- Evaluating trademark strength -- Sorting out trademark disputes -- When someone infringes your mark -- When someone claims that you infringed a trademark -- International trademark protection -- Help beyond this book.
Your business name, the names of your key products, and your logos, packaging and slogans - all of these can function as trademarks that distinguish your business and its services and products. So it is important to choose your marks carefully and protect them vigilantly. Here you will find the most up to date information on how to select and protect a great trademark.
9781413326659 141332665X
2019006321
Trademarks--Law and legislation--United States--Popular works.
Business names--Law and legislation--United States--Popular works.
KF3180.Z9 / E43 2019
346.730488 Fis 9