Trust me, I'm lying :
by Holiday, Ryan. frey50
Published by : Portfolio, (New York, N.Y. :) , 2012 Physical details: xi, 259 p. ; 24 cm. ISBN:9781591845539 (hardcover) :; 159184553X (hardcover) :.| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 600 - 699 | Book Cart | 659.202856752 Hol (Browse shelf) | Available | 98981 |
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| 658.872 Zim Social media marketing all-in-one for dummies / | 658.8720285572 Hea Make your small business website work : | 659.132 Wer Phrases that sell : the ultimate phrse finder to help you promote | 659.202856752 Hol Trust me, I'm lying : | 663.52092 Wea Love & whiskey | 664 Far Home smoking and curing of meat, fish and game | 667.26 Nav Navajo native dyes |
Book 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it) -- Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies -- Conclusion: So--where to from here?