Iacocca: An Autobiography
Lee Iacocca
- New York Bantam Books 1984
- xv, 352 p.
Includes Index
Acknowledgmnets -- An opening word -- Prologue -- pt. 1. Made in America -- Ch. 1. The family -- Ch. 2. School days -- pt. 2. The Ford story -- Ch. 3. Getting my feet wet -- Ch. 4. The bean counters -- Ch. 5 The key to management -- Ch. 6. The Mustang -- Ch. 7. Encore! -- Ch. 8. The road to the top -- Ch. 9. Trouble in paradise -- Ch. 10. 1975: The fateful year -- Ch. 11. The showdown -- Ch. 12. The day after -- pt. 3. The Chrysler story -- Ch. 13. Courted by Chrtsler -- Ch. 14. Aboard a sinking ship -- Ch. 15. Building the team -- Ch. 16. The day the Shah left town -- Ch. 17. Drastic measures: going to the government -- Ch. 18. Should Chrysler be saved? -- Ch. 19. Chrysler goes to Congress -- Ch. 20. Equality of sacrifice -- Ch. 21. The banks: trial by fire -- Ch. 22. The K-car -- and the close call; "It only hurts when I laugh" -- Ch. 23. Public man, public office -- Ch. 24. Bittersweet victory -- pt. 4. Straight talk -- Ch. 25. how to save lives on the road -- Ch. 26. The high cost of labor -- Ch. 27. The Japanese challenge -- Ch. 28. Making America great aain -- Epilogue: The great lady -- Index.
He's an American legend, the tough talking, straight shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, a newsmaker, and a man many have urged to run for President.
0553050672
Iacocca, Lee A 1924 Ford Motor Company President
Automobile industry and trade--United States Businesspeople--Biography--United States