Petersen, Melody, frey50
Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs / Melody Petersen. - 1st ed. - New York : Farrar, Straus and Giroux, 2008. - 432 p. ; 24 cm.
"Sarah Crichton books."
Creating disease -- Midwestern medicine show -- Chemical imbalance -- The early years -- An awakening : the age of the blockbuster -- Ghostwriters and secret studies -- "Neurontin for everything" -- Altered state -- Deadly doses.
The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
9780374228279 (hardcover : alk. paper) 0374228272 (hardcover : alk. paper)
2008002097
Drugs--Marketing.--United States
Drug Industry--economics--United States.
Drug Industry--ethics--United States.
Biomedical Research--economics--United States.
Marketing--ethics--United States.
Physician's Practice Patterns--ethics--United States.
Prescriptions, Drug--economics--United States.
338.4/761510973 12
Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs / Melody Petersen. - 1st ed. - New York : Farrar, Straus and Giroux, 2008. - 432 p. ; 24 cm.
"Sarah Crichton books."
Creating disease -- Midwestern medicine show -- Chemical imbalance -- The early years -- An awakening : the age of the blockbuster -- Ghostwriters and secret studies -- "Neurontin for everything" -- Altered state -- Deadly doses.
The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life.
9780374228279 (hardcover : alk. paper) 0374228272 (hardcover : alk. paper)
2008002097
Drugs--Marketing.--United States
Drug Industry--economics--United States.
Drug Industry--ethics--United States.
Biomedical Research--economics--United States.
Marketing--ethics--United States.
Physician's Practice Patterns--ethics--United States.
Prescriptions, Drug--economics--United States.
338.4/761510973 12