Harris, Duchess
Advertising overload by Duchess Harris, JD, PhD, with Sue Bradford Edwards. - Minneapolis, Minnesota Core Library, an imprint of Abdo Publishing 2018 - 48 pages : color illustrations ; 24 cm. Hardback book - News literacy .
Includes bibliographical references (page 46) and index.
Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable?
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
920L
9781532113871 1532113870
2017947122
Advertising--Juvenile literature.
Marketing
Advertising--History
Mass media and propaganda
Advertising.
HF5829 / .H37 2018
j659.1 Har 26
Advertising overload by Duchess Harris, JD, PhD, with Sue Bradford Edwards. - Minneapolis, Minnesota Core Library, an imprint of Abdo Publishing 2018 - 48 pages : color illustrations ; 24 cm. Hardback book - News literacy .
Includes bibliographical references (page 46) and index.
Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable?
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
920L
9781532113871 1532113870
2017947122
Advertising--Juvenile literature.
Marketing
Advertising--History
Mass media and propaganda
Advertising.
HF5829 / .H37 2018
j659.1 Har 26